Establishing content pillars makes creating content for your brand an incredibly easy process. Imagine a world where your social media content is planned out and scheduled in advance, with high-quality, intentional posts that resonate with your audience. Let’s dive into the dreamy details:
What Are Content Pillars?
Content pillars, also known as content categories or buckets, are 3 to 5 topics or themes that you consistently discuss online. They serve three magical purposes:
Establish Your Niche: These pillars clarify what you want to be known for. They make it clear to anybody consuming your content what you do, what you’re passionate about, and what differentiates your brand.
Attract Your Ideal Customers: When you consistently create content around select themes, you attract your ideal customers who are interested in those topics. Your content becomes valuable to them.
Build Your Brand: Content pillars send a clear message, communicate what you’re all about, and attract your audience. They’re the key things you want to be known for.
🌈 How to Define Your Content Pillars
Identify Your Themes: Brainstorm and choose 3 to 5 themes that align with your brand. For example:
As a brand strategist for creatives:
-Brand Strategy
-Brand Identity
-Creative Business
As a handmade soap business:
-Self-care
-Soaps
-Spooky stories
Use Them Across Platforms: Your content pillars can be used across any content platforms your brand uses. Create content on various platforms for each pillar:
-TikTok
-YouTube
-Podcasts
-Blogs
-Newsletters
🌠 Why Brands Need Content Pillars
Clarify Your Niche: Having select themes clarifies your niche and differentiates your brand.
Attract Ideal Customers: Consistent content attracts those interested in your topics.
Craft Intentional Posts: Your content pillars guide your posts, making them aligned with your branding.
Remember, dear dreamer, ZenShop’s cosmic embrace extends beyond mere transactions. It’s a dance of dreams, a symphony of soft girl magic. 🌸🌟💕
Source: How to Create Content Pillars and Plan Posts For Your Brand by Hollie Arnett, 05 July 2021
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